Phoenix is pleased to announce the sale of 1000heads (“the Company”) to Labelium Group (“Labelium”), a digital performance company backed by Charterhouse Capital Partners. The sale of 1000heads delivers another strong return for Phoenix’s 2016 Fund following the sale of Forest Holidays, announced last month.

1000heads is a leading provider of social media-led data & insights, strategic consultancy, and creative services, helping businesses build ‘social age brands’ through their proprietary toolkit. The Company’s fully integrated, end-to-end Social Transformation™ proposition – combining data & analytics, strategy, and implementation – is trusted by blue-chip clients such as Alphabet, Amazon, Meta and Snap Inc. The Company has a global footprint, employing over 170 people across 7 offices in London, New York, Los Angeles, Miami, Sydney, Melbourne and Berlin.

Phoenix partnered with CEO Mike Davison and the 1000heads management team in 2019 to support the Company’s continued international expansion against the backdrop of a global, high-growth market for social-first marketing services. Phoenix worked closely with the team in opening two new US offices, strengthening the Company’s business development and operational capabilities including a number of senior hires, and investing to accelerate the development of proprietary tools and technologies. These initiatives have led to 1000heads’ EBITDA doubling over the past few years.

Mike Davison, CEO of 1000heads, said: “We are really proud of what we have achieved at 1000heads over the past few years in helping some of the world’s biggest brands with their social transformation strategies. Phoenix has been a fantastic partner along the way; they shared our ambitions, supported our international expansion in North America and helped us to achieve our growth goals. We’re excited about what the future holds and thrilled to be continuing our journey as part of the Labelium Group.”

Mark Sargeant, Partner at Phoenix, said: “It has been a pleasure to partner with Mike and the team to support their ambitious vision over the last three years. 1000heads is an outstanding business with a fantastic culture, working alongside an enviable client list. It’s also a terrific example of a UK-based business successfully internationalising and it’s great to have supported the team with their US expansion in particular. I have no doubt that 1000heads will continue to prosper as part of the Labelium Group and we wish the team every success in the years to come.”