Jamie Morris
Travel Chapter

After growing organically at a steady rate for over two decades, Jamie Morris and his family business, Travel Chapter, sought private equity investment. In just two and a half years with Phoenix, the company doubled the size of its portfolio and trebled profitability.

The Phoenix team are genuine people who are good listeners. They are understated and grounded, which you can’t say about every private equity player out there.

Jamie’s story

Jamie Morris is one of those entrepreneurs who somewhat stumbled into the world of business. Fresh out of university in the summer of 1997, he decided to step into the family’s self-catering holiday lettings business.

“We were very small with a handful of properties in the West Country,” he recalls. “Back then there wasn’t much science to it – I wanted to improve the business and see how far we could go. We were goals driven and certainly were not thinking about things like private equity. It was more a case of let’s try and grow by 20% each year and see where it takes us.”

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