About us
Your growth is our mission.
We focus on supporting founder-entrepreneurs, their teams, and their cultures. We share their vision and commitment to growing bigger, better businesses, with a legacy that lasts.
What we do
Partner of Choice
People-First People
Thematic Investors
£10m to £80m equity
We’re the growth partner of choice for ambitious founders and entrepreneurs headquartered in the UK and Ireland.
We’re People-First People. Our philosophy is rooted in nurturing founders, their teams, the businesses they’ve built, and the cultures they’ve cultivated.
We are very thoughtful (you could say picky) about the long-term trends that underpin the businesses that we invest in. Some call this “thematic investing”. When a business is aligned with one of our focus areas, we move quickly and with conviction.
We team up with founder entrepreneurs that lead established, growing businesses that provide us the opportunity to invest between £10m to £80m equity in each partnership.
Where we focus
Our model begins with exciting long-term thematic drivers, which focus our investments into the three areas below.
Think of them as big and multi-year areas of investment – the places where things are really happening. These are also areas where we have deep knowledge and a proven track record.
Our research teams dig deep, identifying the best subsectors and most enticing niches within our focus areas, picking out the businesses and their ambitious founders who are disrupting norms and leading the way.
By combining our sector insight with a collaborative approach, we support founders to accelerate growth, strengthen their businesses and realise their goals.
Data & Analytics
Technology & Specialist Services
Health & Wellbeing
Data, analysis, and information businesses that power the digital economy and smarter decision making, from insight platforms and specialised data providers to data infrastructure, workflow tools, and AI-enabling technologies.
Software, cloud, cybersecurity, and specialist consultancies that keep operations running, modernise legacy systems, and tackle mission-critical problems.
Healthcare providers, medtech, and pharmaceutical services that are passionate about patient outcomes, improving the quality of care and pushing innovation.
How we help
We foster an environment where every founder-entrepreneur and team can dream bigger and create a legacy that lasts far beyond our investment.
We go above and beyond backing businesses; we back visions and opportunities.
Whether it is an ambition to internationalise, consolidate an industry, or to disrupt the status quo, we bring you the right resources, at the right time, with the right people.
Our values
Our core values are far more than just words on paper; they shape
our decisions, fuel our actions, and define our collective character.
We Grow,
Together
About You,
Always
Hard Work,
Made Enjoyable
We Say It,
We Mean It
When we partner with you, we’re not just investing in a business; we’re investing in the people, the teams, and the cultures that help it thrive.
You, the people behind the business, are at the heart of everything we do. Our approach is designed to support, elevate, and back your vision, every step of the way. Whether you have a question, need guidance, or just want to debate ideas, our door is always open.
We bring trust, transparency and a refreshing touch of light-heartedness. Our goal? To make the intricate journey of investment feel more human and genuinely enjoyable.
When we commit, we’re all in. Whether it’s backing a project, providing capital, or simply offering advice, if we say it, we stand by it.
Responsible investing
Investing responsibly is at the heart of creating sustainable businesses that can stand the test of time. Treating people and the planet properly is mission critical to both us and our partners, which is why a growing number of our businesses have become B Corp certified and why we track ESG metrics closely.
We believe that by investing responsibly, we can develop strong and growing companies. There is a close alignment between the management teams we partner with, our investors and Phoenix to do this as we all benefit from the more valuable companies that we build together.
We are proud of our approach to investing responsibly.
Find out more:
Responsible Investing Report 2025
