You may have noticed something different about us – Phoenix has a brand-new look. With a new logo, website, and shiny updated brand, this refresh evolves our vision and opens up a new chapter in our story.

In this new phase of our business’ journey, we’re reaffirming our commitment to supporting founder-entrepreneurs, their teams, and their cultures. But the how of our work hasn’t changed, just evolved; we’re still committed to being the growth partner of choice for ambitious founders and entrepreneurs; we remain focused on working with the most brilliant teams in our priority sub-sectors. We’re committed to taking a thoughtful approach to investing.

Our core values have also received a refresh, but ultimately stay true to our mission to support the vision, growth and stories of the founders we back. People will always sit at the heart of what we do. From investing in the people behind a business, to always keeping a door open for questions, guidance or a little debate, to keeping our commitments and standing by what we say.

So, take a look around our new website – learn more about our new values in our revamped About section, or read our Founder Stories which dive into how different entrepreneurs have worked with Phoenix to reach their full potential, beyond just the numbers.

And let us know what you think! Tell us by emailing hello@phoenix-equity.com or over on (our equally revamped) LinkedIn page.